On-Demand Marketing

Katie Martell
Katie Martell is an unapologetic marketing truth-teller. 
Named “one of the most interesting people in B2B marketing,” a “marketing expert to follow” and a top marketing writer on LinkedIn, Martell has been a millennial CMO, in-house rabble-rouser, and the world’s first “Director of Buzz.” She now advises high-growth brands as an on-demand marketer.
Martell serves as the Executive Director of Boston Content, the city’s largest nonprofit community of content professionals, and is the author of the forthcoming book “Rabble Rousers: How Transformative Voices Change Apathy into Action.”
With a distinct opinion about the world of marketing, Katie is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs.
Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com

Session

Rabble Rousers: How Transformative Voices Turn Apathy into Action

Today, trust in business is at an all-time low, buyers and citizens alike are more stressed out than ever, while the pace of change in the tech world speeds on.

Extraordinary companies know these are the perfect conditions in which to lead.

Some brands break through the barrage of noise, change the narrative of their industries, and galvanize buyers to take action. How? Through deliberate, rabble-rousing marketing.

In this session, “Unapologetic Marketing Truth Teller” Katie Martell will explain how harnessing the tenets of rabble-rousing can grow your business, impact the shifts you want to make in the world, and help others see you as the leader you know yourself to be.

As Leonard Cohen (RIP) said: “Act the way you’d like to be, and soon you’ll be the way you act.”

If you want to be seen as a market leader, you must act like a market leader. If you want to convince human beings to change, you need to rouse the rabble.

Schedule

8:00 - 9:00
Registration & Continental Breakfast
9:00 - 9:15
Joe Cox / Megan Zander - Conference Kickoff
11:45 - 12:45
Lunch / Game Show
3:15 - 3:30
Afternoon Break
3:30 - 4:30
Open Q&A / Panel Discussion - All Speakers
4:30 - 5:00
Closing / Raffle