Rabble Rousers: How Transformative Voices Turn Apathy into Action
Today, trust in business is at an all-time low, buyers and citizens alike are more stressed out than ever, while the pace of change in the tech world speeds on.
Extraordinary companies know these are the perfect conditions in which to lead.
Some brands break through the barrage of noise, change the narrative of their industries, and galvanize buyers to take action. How? Through deliberate, rabble-rousing marketing.
In this session, “Unapologetic Marketing Truth Teller” Katie Martell will explain how harnessing the tenets of rabble-rousing can grow your business, impact the shifts you want to make in the world, and help others see you as the leader you know yourself to be.
As Leonard Cohen (RIP) said: “Act the way you’d like to be, and soon you’ll be the way you act.”
If you want to be seen as a market leader, you must act like a market leader. If you want to convince human beings to change, you need to rouse the rabble.