Brand Storytelling Speaker and Founder of StoryFuel

Melanie Deziel

Melanie Deziel is the founder of StoryFuel and has been recognized as one of the world’s leading experts on native advertising. At StoryFuel, Melanie works with publishers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling.

She serves on the board of the Native Advertising Institute. Melanie developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor.

Melanie has spoken at conferences and events around the world, with audiences ranging from 20 to 2500. Her talks have been live translated into five languages and she’s graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more.

Melanie’s background is in journalism; She focused on investigative reporting at the University of Connecticut and earned her M.A. in Arts Journalism from Syracuse University. She was a founding member of HuffPost Partner Studio, helping to build out the brand storytelling team. As the first editor of branded content at The New York Times’s T Brand Studio, she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. She also worked as the Director of Creative Strategy at Time Inc., building branded content programs and strategy across 35+ US media properties, including Time, People, Sports Illustrated, Entertainment Weekly and more.

SESSION


Think Like A Journalist: The 5 Keys To Compelling Content

With brands and marketers increasingly taking up the torch of storytelling, turning themselves into publishers across their web properties, blogs and social channels, there’s plenty to be learned from the world of journalism. This session will share five journalistic best practices taught in Journalism school classrooms and used in newsrooms across the country, allowing brand marketers to make high quality content and to better understand the processes and philosophies of their media partners. Put on your press hats and get ready to Think Like A Journalist.

Takeaways

  • Identify which content ideas are truly “newsworthy”
  • Take a journalistic approach to finding stories and sources
  • Understand the role that powerful stories can play in your overall brand messaging

Schedule

8:00 - 9:00
Registration & Continental Breakfast
9:00 - 9:15
Joe Cox / Megan Zander - Conference Kickoff
11:45 - 12:45
Lunch / Game Show
3:15 - 3:30
Afternoon Break
3:30 - 4:30
Open Q&A / Panel Discussion - All Speakers
4:30 - 5:00
Closing / Raffle